How to Get Ahead in Business

Introduction
Open with a joke followed by a mixed sports metaphor. If you can do both at the same time, you'll be batting a thousand right out of the gate!

(Note: Exclamation points are generally for admins and the folks in MarCom. But what the heck, break the rules occasionally!)

PowerPoint
Always use PowerPoint. It's the greatest tool of all time for prolonging a meeting. And nothing is more business-y than a good long self-important meeting. PowerPoint enables you to project your notes onto a big screen so you can then read them verbatim to attendees. It allows you to waste time, money, and create 1970s-style "fly-in" animation at the same time you're wasting time and money. (How's that for synergy!?) So do it. Baffle them with bullshit. Above all, remember, nothing generates buzz like buzzwords.

Buzzwords
Repeat whichever buzzwords and acronyms you've heard in the latest meeting, especially from those one to two levels above you. When possible, try to be wordy (remember: four words good, two words bad) without actually being substantive. In lieu of content, use clichés, big words, and jargon. If you don't know any jargon, make up an acronym.

Acronyms
Everyone loves acronyms. From CEOs to CIOs and CMOs, all the way down the line to VPs. Also, there are some terrific jargon-generators out here if you know where to look. When you are forced to be substantive, be obtuse, and tell folks what they already know. People love re-learning what they already know. It makes them feel smart.

Bullet Lists
At around this point in any newsletter article or presentation, you'll want to include some bullet points:

• People love bullets
• They're like headlines
• That call attention to themselves
• So non-bulleted text can be ignored

There's No "i" in Team
Agree with your boss. They like that. And when your boss asks you to do something, turn around and assign the task to your subordinates. It'll make them feel special, and show your boss what a good designator you are. Designator is a new word. It's like decider.

Troubleshooting
If you're ever asked a question that requires actual thought, have a mental list of go-to words that you feel comfortable with: strategy, function, and execute are great ones to start with. You'll want words that are pretty much interchangeable and can be used to mean anything in any situation. Use them as needed. (Note: They can be especially effective in conjunction with one another.)

Conclusion
So get out there in 2008 and be all you can be — drive the car you aspire to be able to afford. Remember, everyone loves you — especially your boss's assistant. (You could run this whole shebang if you had an assistant like that.) So ramp up your game a notch, execute on strategy, and generate competitive value by leveraging technology to maximize customer take-away.

That said, I'd hate to leave you without an invaluable take-away. So here it is — the PowerPoint presentation....

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Comments

[JenM]

Fabulous! And, sadly, true. Even in the nonprofit world (for example, "experiential learning modules that codify the diverse perspectives of disadvantaged youth"). *Sigh*